Dan Porter

I did the publishing course in 2007. I had been looking to get into publishing for a year or so and everyone in the industry kept telling me to quit pestering them until I had done the course — then they might talk to me, they said!

After being accepted I was fortunate enough to land a part-time entry-level role as Marketing Assistant at Auckland University Press and I did the course while working there — which worked well. The course provided a valuable grounding in the industry, I began with my heart set on becoming an editor but was surprised to find that the marketing module was the one that I enjoyed the most and got the best marks in. I was also thoroughly enjoying my junior marketing role at AUP and this led me to seek marketing roles within publishing.

I went next to a marketing assistant role at Random House NZ for 14 months. I then moved to the UK and worked for Palgrave Macmillan for two years in a senior marketing executive role, and I am now a marketing manager at Eurospan — a London-based marketing, sales and distribution agency which provides European representation for small to medium-sized publishers from North America, the Middle East, Africa, Asia and the Pacific (including New Zealand). Most of our clients are either university presses or professional, technical, scientific or medical publishers.

I am responsible for all EMEA (Europe, Middle East, Africa) marketing for 16 American client publishers, the biggest of which is Stanford University Press and the University of Michigan Press.

I love the books industry — ebook technology has meant massive changes even in my relatively short career (Amazon announced the approaching launch of the Kindle while I was doing the Whitireia course) and this makes it an exciting time to be in publishing.

Whitireia opened the doors to the industry — and even now with a fair bit of experience under my belt — it certainly helps to have it on the CV.  

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